Boys & Girls Clubs of the Gulf Coast Youth Sports League.
Elements of a Scholar Athlete (ESA) Academy aims to get more young people, on more teams, for more playing time, while fostering a sense of belonging, and building life skills and self-confidence in each youth. This is a developmental league focused on developing the skills, mindset, character traits and resilience it takes to be a scholar athlete. ESA Academy helps youth to learn the balance between sportsmanship and competition.
I was tasked with rebranding this program, from redesigning the logo, to creating handbooks and style guides. Throughout the year, flyers are created on the different sports as well as banners and graphics to sign up and register.