The lookbook’s purpose is for potential investors for the coffee shop. Inside are contents of all of the brand’s background & design choices, as well as how and why the Estonian culture influences those elements. The outside cover of the book and the quotes across the spreads are in a copper foil, and the pattern from the coffee bags are used throughout the entire book.
The website’s purpose is to inform viewers of the coffee shop and what it has to offer. I used the patterns from the bags and lookbook to tie into the brand aesthetic. The patterns worked really well for separators or just as visual interest to sections on the page.